Technology Effects: Interview Duration in CAPI and Paper and Pencil Surveys

Marek Fuchs, Mick P. Couper, and Sue Ellen Hansen

Abstract

The transition from paper based personal interviews to computer assisted personal interviewing (CAPI) is already well underway. Much of the early research focused on operational issues and concerns about data quality differences between the methods. Attention is now being turned to more detailed assessments of specific features of the new data collection technology and its impact on the survey process. This paper deals with the question of relative administration of survey questions between paper and pencil and CAPI modes. Using data from a series of interviews (14 PAPI and 37 CAPI) using the National Health Interview Survey (NHIS) instrument conducted as part of usability testing of the instrument, a large number (over 2,200) of comparable items from the socio-demographic part of the instrument were subjected to detailed time and activity coding. These data allow us to examine reasons for time differences across the modes. Where items are comparable in terms of design across modes, we find that CAPI takes slightly longer than PAPI, largely due to the speed of typing versus writing. However, most of the time differences found can be attributed to differences of design between paper and pencil and CAPI, rather than as a result of the technology itself.